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Lam Tran

Entrepreneur & Author

Man standing in a lush green tea plantation looking at mountains

"As Founder of Julyhouse & Macaland, I build sustainable brands by turning raw Vietnamese resources into medical-grade, high-value products."

About me

I am Tran Lam, an entrepreneur and the author of 'Taking Off on E-commerce Platforms'. As the CEO of Julyhouse and Macaland, I have led the transformation of the essential oil industry in Vietnam by shifting from raw materials to a Bio-Refinery model.

I focus on building sustainable brands that prioritize Radical Transparency and Medical-Grade Safety, proving that Vietnamese products can lead the market through innovation and integrity.

To soar in the vast sky of e-commerce without crashing, you need a strategy, not just luck.

8+Years Experience
4Sustainable Brands
Lam Tran in a tuxedo smiling
Portfolio

Featured Projects

Turning raw Vietnamese resources into medical-grade, high-value sustainable brands.

Essential oil bottle in nature
EST. 2016

Julyhouse

Bringing nature to the city. We pack pure, traceable essential oils into everyday items, creating a safe, relaxing haven for busy people.

spa Key ProductsEssential Oils, Natural Shampoo
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Macadamia nuts and cosmetics
BEAUTY

Macaland

Deep-recovery cosmetics from ugly yet organic Macadamia. We replace harsh chemicals with nature's healing power, supporting local farmers.

spa Key ProductsMacadamia Soap, Recovery Cream
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Green agricultural field
AGRICULTURE

Da Bac Xanh

An ESG-driven circular model. From lemongrass scent to biomass for mushrooms, we offer a green lifestyle where humans and nature rely on each other.

spa Key ProductsLemongrass Oil, Biomass Logs
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Scientist analyzing liquids
TECH & SCENT

Julai AI

Where Essential Oils meet Astrology. Analyzing your personality through Five Elements to craft bespoke blends that resonate with your inner self.

auto_awesome Key ProductsBespoke Blends, AI Analysis
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Clean beauty product packaging
FeaturedOct 24, 2023Packaging

The Future of Clean Beauty Packaging

Exploring how sustainable materials like mushroom mycelium and recycled ocean plastics are reshaping the industry standards for a greener tomorrow.

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Water drop on leaf
Sustainability

Why Transparency Matters

In an age of greenwashing, true transparency is the only currency...

Hands holding plant soil
Business

Sourcing Ingredients Ethically

A deep dive into how we select our partners based on fair trade principles...

Minimal skincare bottles
Lifestyle

Minimalism in Skincare

Why a 3-step routine might be more effective than the popular 10-step...